I started going to therapy about five years ago, and it was quite possibly the best decision I ever made. But at times, it was difficult to determine how much progress I was making on a week-to-week or even month-to-month basis.
Kip seeks to change that by connecting its users with qualified therapists and helping them track outcomes over time. By combining in-person therapy with a mobile app that allows patients to provide feedback on a day-to-day and week-to-week basis, the company believes it can improve the process for patients and therapists…
To figure out how well a therapist’s approach is working, Kip provides patients with a mobile app through which they provide daily and weekly updates on their progress. That data gets shared with therapists, who can use it to adjust course as necessary.
As someone who is seeking to overcome a certain amount of anxiety and depression — and really, what human isn’t dealing with some amount of anxiety or depression — I answer a series of questions each week that tackle how much and how often those feelings impacted me over the previous several days…
Kip isn’t seeking to replace or supplant in-person therapy sessions with its app. As Frey points out, there are non-verbal cues and mannerisms therapists rely on while assessing patients that are difficult to pick up on through video chats and impossible to see in text-only interactions.
That said, Kip does allow users to share their thoughts with their therapist in-between sessions, and allows therapists to respond. It also is a way for patients to note things that they’d like to talk about the next time they meet their therapists. After all, the recency bias of “what happened today or yesterday” can too often consume more time in therapy sessions than more significant events that happened earlier in the week and might not be top of mind.
Kip is currently focused on serving patients in the Bay Area, and at $165 per session it’s not cheap. The company is also sidestepping a lot of the headaches that come with accepting insurance and connecting patients with therapists that get paid through the platform. The hope, though, is that as it grows over time the company will be able to show that its therapy is more efficient than methods using less data.