Reblog: Euphoria fashion festival a first for Edmonton (Edmonton Journal)


Euphoria fashion festival a first for Edmonton

The event is a new and original concept for Edmonton, a sort of pop-up store meets fashion week. Organized by DeepMode Creative Consulting, the festival runs Aug. 19-21 at the Edmonton Expo Centre at Northlands. Organizers say it will have some of the theatrics of a high-octane fashion show, but also give designers a chance to connect directly with consumers.

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